Genetics, Cultivation, and Portfolio Guidance From the Growroom, Not the Boardroom.

Cultivators, wholesalers, and pharmacies in medical cannabis markets face the same problem: a wrong cultivar or supplier decision costs money and erodes patient trust — and often the real problem starts earlier, in not knowing what patients actually want or need.

Jan Wegner Consulting is a founder-led advisory practice built on hands-on production experience — straight answers grounded in what's actually happening on the ground, not what's easiest to sell.

That means working directly in the details that matter at every step: cultivar selection, cultivation practices, post-harvest handling, portfolio management, and patient quality metrics.

Jan Wegner inspecting a product sample at a cultivation facility
20+ Years hands-on experience
13 Years in regulated cannabis markets

About

From the Growroom, Not the Boardroom

Jan Wegner brings over 20 years of hands-on experience, 13 of them in regulated cannabis markets — building genetics programs and cultivation strategy from the ground up, not from behind a desk.

  • Two decades of hands-on experience across cultivation and genetics
  • 13 years working specifically within regulated cannabis markets
  • Rose from a sales and field role to a senior R&D and portfolio leadership position, working directly with large commercial cultivators across the US and Canada
  • Built lasting relationships with well-known genetics breeders — relationships that continue to inform sourcing and selection today

Jan works in-facility, alongside cultivation and post-harvest teams around the globe.

Services

How to Work Together

Jan Wegner inspecting hanging cannabis plants in a post-harvest drying room

Project Consultation

An ongoing advisory relationship built around the decisions that actually move a cultivation or portfolio strategy forward.

  • Cultivar selection and trial design guidance
  • Cultivation practice review and optimization
  • Supplier and genetics-source evaluation
  • Portfolio strategy and brand market entry support
  • Ongoing availability for advisory questions as they come up

Delivered remotely, with on-location visits when the work calls for it.

Discuss a Project
Jan Wegner standing among flowering cannabis plants in a cultivation facility

Genetics Selection Program

Hands-on, in-facility genetics selection, done alongside your team through to post-harvest.

Exclusive Selection

Genetics selected specifically for your operation, sourced through verified, compliant channels and evaluated on-site with your team. The more thorough path, with a longer lead time.

Existing Genetics

Selection from your operation's already-available genetics, evaluated with the same rigor. Faster turnaround for teams on a shorter timeline.

Subject to an existing project consultation agreement.

Discuss the Program

Who We Work With

Guidance Built Around Your Role in the Market

Cultivators

Trial design starts before the first seed goes in the ground — matching genetics to your specific facility, climate, and post-harvest capacity rather than picking off a catalog. That upfront match is what determines whether a cultivar performs the second time, not just the first.

Wholesalers

Every supplier and genetics source gets evaluated on-site, not through paperwork or a supplier's own claims — so sourcing risk gets caught before it enters your inventory, not after a batch underperforms.

Pharmacies

Product guidance built around what a patient population actually needs, cross-checked against what's realistic to source and supply within medical cannabis market regulations — not a generic catalog recommendation.

Brands & IP Owners

Entering a medical cannabis market means getting the genetics and the regulatory pathway right at the same time — miss either one and the other doesn't matter. Portfolio strategy and market entry guidance here covers both together.

Interested in a licensing or royalty-based market entry structure? That's a separate conversation — get in touch directly to discuss.

Contact

Let's Talk

Every engagement starts with a conversation about what you're actually trying to solve.